Citizen’s New Service Helps Paying Customers Summon the Cops


Citizen, the app that tracks native crime and lets customers movie incidents as they occur, has launched a brand new subscription service. It’s known as Shield, and it permits subscribers who pay the $20 month-to-month charge to contact Citizen’s staff of digital safety brokers for assist every time they really feel threatened.

Tuesday’s replace marks a major change in Citizen’s enterprise, which till now has concerned sending smartphone alerts about close by crimes and incidents to its customers without cost. With this paid service, the corporate is just not solely taking a step towards actively monitoring the security of customers who pony up the month-to-month charge, it is usually increasing a service that privateness advocates have repeatedly decried as overreaching.

Shield works like a Life Alert button on your cellphone. Should you’re in peril, the pitch goes, simply contact the pink Get Agent button contained in the Citizen app and you will be linked to a video or textual content chat with a Shield agent. Should you want help on the scene, the agent can name the police or different emergency companies and information them to your location. When you have emergency contacts who even have the Citizen app put in, an agent can contact these individuals within the occasion you’re incapacitated or simply in any other case too busy coping with your emergency to succeed in out your self.

The function has been accessible solely to pick out beta testers since early 2021, and right now it rolls out in an app replace so any Citizen person can join.

The brand new model of the app may even hear on your screams. A function accessible to subscribers known as Misery Detection makes use of an algorithm to watch your cellular handset’s microphone for sounds that “point out hassle,” in response to the corporate—Citizen cites a human scream for instance. The Misery Detection function is accessible solely on iOS, although Citizen says it plans to develop the function to extra units.

“We actually are simply on this journey to evolve the general public security system and use expertise to supercharge it,” says Citizen CEO Andrew Body.

Citizen says that someplace round 100,000 customers have tried the service in beta. Final week, Citizen supplied me with a free trial of the Shield service. In my week of testing, it labored as promised. Urgent the Get Agent button on the underside of the house display screen offered me with choices to contact a Shield agent by means of both a video chat or textual content chat. In one in all my exams, I linked with a Shield agent recognized as Agent Aaron, who advised me they may see my system’s location, battery stage, and fee of journey—zero, since I used to be sitting nonetheless. The agent additionally stated that if I had synced Shield with an Apple Watch, they might be capable of see my coronary heart fee. That further layer of information would presumably allow them to know if I used to be panicking or bodily exerting myself. (Citizen says it is not commenting on any health-sensor-related options right now.)

On iOS, a setting known as Shield Mode opens up entry to the cellphone’s microphone to permit for the aforementioned scream alerts. It additionally unlocks a gesture choice that allows you to shake the cellphone to textual content an agent. They each labored after I examined them, although it took just a few screams to get the app to ship an alert. In observe, Citizen brokers can then loop in emergency responders and notify them of your cellphone’s location. Within the occasion of an official response, Citizen can even create a public alert for the incident that can notify close by Citizen customers.

Assistance on the Method

Shield is Citizen’s first subscription-based providing, and a paid product of any type is lengthy overdue. The corporate has hoovered up enterprise capital funding because it started in 2016, whereas solely hinting at its plans for finally constructing a worthwhile enterprise. In early 2020, Body stated that Citizen deliberate to monetize that 12 months. (“The VCs stated that they will not proceed funding this till you work that out,” Body advised me final 12 months.) The pandemic might have destabilized that timeline a bit, however the firm’s lack of profitability doesn’t appear to have fazed buyers. Citizen raised $50 million this 12 months alone in a Sequence C spherical.

Now, after just a few months of beta testing, Shield is accessible to all of Citizen’s eight million customers. But it surely’s unclear whether or not clients will embrace a paid service provided by probably the most contentious tech firms.


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